Case Study: Sony Interactive Entertainment (PlayStation)

Culture Audit / Culture Design

The Playstation Marketing team had undergone some structural changes, the challenges that came with working from home during COVID lockdowns and the additional pressure of  launching one of the most anticipated gaming consoles in the past decade (PS5). Understandably, team engagement scores were impacted and team members felt disconnected from each other and from the team. 

A Lion & The Vibes were engaged to help reset the vision, align the team around that and bring back a sense of unity and happiness to the team.

To do this, A Lion & The Vibes: 

• Worked closely with the leadership team to clearly define the vision for the team

• Conducted interviews with the team to understand the issues that were impacting on engagement

• Used the “Operating System” Framework to identify areas for improvement

• Provided leadership and career coaching to the team

This is an ongoing project, but early feedback points to an increased confidence in leadership and an increased sense of unity within the team.